Jim McDonnell, MINI USA Vice President, however, seems to be slowly coming around to why MINI sales have slipped -
“MINI has largely managed to stay away from ‘sweeteners to the deal’ in the past. However, last month we introduced a modest incentive allowing us to track better than our segment year-to-date and continue to improve our sales month-to-month since January.”
That's right Jim, the Cooper S is now verging on overpriced compared to a BMW 128 and other competitors. You really think adding a Crossman to the mix will help the bottom line? We will see but we wouldn't count on it.
