The advertising gurus at MINI have adopted "Minimalism" as their campaign for the new MINI Cooper Diesel. Minimalism is defined as a group of technologies that lower fuel consumption and emissions. These include an automatic start/stop function; regenerative braking; a shift point display; switchable water pump; volume flow regulated oil pump; friction optimized crank drive; common rail technology; electric power-assisted steering; light weight chassis; aluminum control arm; an aluminum engine; and an underbody aerodynamic panel.[Source: TheAutoChannel]
