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Avenue of the Giants Weekend Run - Sat. March 23, 2024

Saturday will be a very full day of cruising from Novato up through the Avenue of the Giants and ending at Eel River Brewing in Fortuna. Sun...

Mercedes E-Class Provides Starbucks Marketing Opportunity

The new Mercedes E-Class includes "Attention Assist." It monitors the driver to keep him or her from falling asleep. If it detects drowsiness it sends out a 70 decibel alarm and lights up a coffee cup icon on the speedometer display.

We think this technology could provide a great marketing opportunity for coffee houses. Instead of the coffee cup icon and alarm, sell rights to a coffee house - for example, Starbucks. Replace the coffee cup icon with the Starbucks mermaid and ditch the alarm for GPS directions to the nearest Starbucks. That could make this technology standard in every vehicle.

[Source: cartech blog at cnet]