PFPR Communications, a UK-based automotive PR and events agency. has been appointed the public relations firm for MINI USA. The agency’s role is to support the introduction of forthcoming new MINI models in the USA, to sustain US media interest in and coverage of the existing MINI USA range and to help manage communications of the company’s pioneering field trials of the MINI E electric vehicle. One note of concern - PFPR’s MINI USA account team will be led by Yvonne Malmgren in the US, who recently joined PFPR as Senior Consultant – USA Operations after being the communications leader for a business unit of GMAC. Prior to that Ms. Malmgren worked at Chrysler’s headquarters as a Communications Manager. We all know how well GMAC and Chrysler did while Ms. Malmgren was onboard.[Source: PFPR Press Release via newspress.co.uk]
