The BMW brand showed a modest sales gain in North America this November over last November, but is still down 23.7% over last year. More ominous is that the MINI brand tanked 43.6% over November of last year and year over year sales are now down 17.4%. Time for a new strategy Jim? Well, according to Mr. McDowell, Vice President of MINI USA:
"November was a peculiar month as we saw fewer consumers shopping for small, fuel efficient vehicles,” said Jim McDowell, Vice President MINI USA. “However, we know we have the right kind of vehicles for the future and remain committed to expanding our dealer network and getting ready for three new MINI models in the near future.”
[Source: BMWBlog]
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