BMW reports a nosedive in MINI sales for August 2010. To be fair, sales were down throughout the industry including Hyundai and Subaru which recently have had their best sales years. MINI USA reported sales of 4,425 automobiles, a decrease of 13.4 percent from the 5,111 cars sold last year. Year-to-date, MINI USA also reported sales of 29,704 automobiles, a decrease of 3.8 percent from the 30,868 units sold last year. MINI claims the drop in sales is attributable to inflated last year numbers for July and August 2009 from the Cash for Clunkers program that artifically boosted sales volume. MINI expects sales to gain momentum as the year progresses due the updated 2011 model year vehicles arriving at dealerships in two weeks.
[Source: BMW Group PressClub USA]
