All 2,500 units scheduled for the UK market this year are sold and around 15,000 will be available for UK customers next year.
MINI expects 75-80% of sales will be to conquest customers, 70% will be retail buyers, 70% will choose petrol power models, initially 85% of customers have ordered ALL4 version but in the longer term 60% of users will choose the less costly two wheel drive versions.
MotorTorque concludes:
For: : Will bring an important and wide range of new customers to the brand, desirable image, all wheel drive option, new and responsive engines, very well equipped, comfortable ride.
Against: : Loses [sic] MINI’s renowned agility but gains all wheel drive, costly to buy but offset by highest residual values, a MINI but not as we have known it.