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Avenue of the Giants Weekend Run - Sat. March 23, 2024

Saturday will be a very full day of cruising from Novato up through the Avenue of the Giants and ending at Eel River Brewing in Fortuna. Sun...

Audi A1 And Alfa MiTo Don't Scare MINI

autoevolution reports that MINI is not afraid of the Audi A1 or Alfa MiTo - two new MINI competitors. In fact, it is MINI's position that these vehicle will not harm MINI sales - at least in Australia.
"I'm sure you're aware of certain competitors that are really looking at our markets to take our sales away, and we're just here to say that ain't going much further," Mini Australia national manager David Woollcott told drive.com.au. "It's important for everybody to distinguish the rational argumentation and the emotional. The emotional [factor] we know that we have [with Mini]," he added.

"There's a lot of things we can do [to counter rivals] but it's untested. We haven't had a competitor in this environment. That's clearly why those competitors want to see what Mini's doing. We're just saying that if you want the emotion, if you want the cheekiness, if you want the go-kart feel, then we [offer] that scenario."