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Avenue of the Giants Weekend Run - Sat. March 23, 2024

Saturday will be a very full day of cruising from Novato up through the Avenue of the Giants and ending at Eel River Brewing in Fortuna. Sun...

Treat Customers Nice And They'll Patronize You Over Others

A study by J.D. Power and Associates found that 52 percent of new car buyers said the main reason behind picking one car dealer over another was how they were treated on the lot. Only 38 percent pointed toward the vehicle's purchase price as a determining factor. The ease or difficulty of price negotiation had the largest impact on just how satisfied customers were with their purchase.

[Source: via autoblog]