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Avenue of the Giants Weekend Run - Sat. March 23, 2024

Saturday will be a very full day of cruising from Novato up through the Avenue of the Giants and ending at Eel River Brewing in Fortuna. Sun...

MINI Does Extreme Winter Sports

Red Bull Crashed Ice world champion Martin Niefnecker

MINI has partnered with snowboard manufacturer Burton and energy drink producer Red Bull, for the 2011 Red Bull Crashed Ice World Championship competition.

MINI will sponsor the Burton Global Open Series, which, according to autoevolution, is one of the most progressive competitive snowboard series in the world. MINI will supply athlete and VIP shuttle services in the new MINI Countryman starting with the Burton European Open (BEO) in Laax, Switzerland. MINI will also be participate in other onsite activities, and present two awards to competitors at the final event, the US Open. The male or female rider with the most points in the series will each receive $50,000 and a new MINI Countryman. MINI will also give a special rider award called 'Creative Use of Space'that includes a cash prize for creativity and progression throughout the series.

MINI also will expand its cooperation with Red Bull in the Red Bull Crashed Ice event, a competition where groups of four ice-skaters race downhill on an ice cross track. MINI will present the MINI Rookie Award.