The BMW "MINI" Strategy

SCOTT27 @ German Car Forum, purportedly based on talks with a "BMW Insider" about BMW's future, discusses future strategy with regard to the MINI brand.

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NORCAL MINIS is Northern California's premier MINI club since 2003 for the promotion of the MINI brand and lifestyle. Our members are MINI Cooper enthusiasts.

NorCal MINI's club officers and directors are volunteers who dedicate their own time, knowledge and skills to making a difference in the MINI community.

We have fund raisers for charitable causes meaningful to our members while having fun in our Minis. 100% of any donations made go to the charities.

Annual dues are used for the support of Club operations such as reservations, administrative supplies or charity.

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* Official Membership card. This personalized card may be used at a club run or participating vendor

* Signature orange lanyard & name tag

* NORCAL MINIS stickers & car decal (white only)

* Access to exclusive vendor/supplier network

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New members are $35

Renewals are $25, during open enrollment period only otherwise the cost is $35

Members must be at least 18 years of age with legal rights to sign any event disclaimers. One spouse or significant other, per paid membership is considered a member with all the rights and privileges of Club membership.

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The BMW "MINI" Strategy