“The 500 is a darling little car, but MINI is a premium brand.”Oliver Friedmann, head of product management, agreed. He said:
“We don’t see any one-to-one competition, maybe the [Range Rover] Evoque could be [for the R60].”
Although the size of MINIs has grown, now "over the four-meter line with the Countryman," Friedman advised that MINI "will always stay the smallest in the segment."
[Source: via MotoringFile]