Lida, the firm behind MINI UK's latest advertising campaign, has placed online, mobile and magazine ads that display images detailing oddly shaped jam on toast and a bulldogs wrinkly face that subconsciously are adapted to suggest a MINI. In the online and mobile ads viewers are taken to a dedicated landing page and encouraged to sign up and opt-in for sneak previews and exclusive competitions. It also encourages prospective buyers to inform MINI when they’re likely to be in the market for a new car.
[Source:
myretailmedia/Image Credit: via
campaign]
