BMW, MINI And Sixt Seek To Make A Fortune Car Sharing

The BMW Group and Sixt AG, starting in April in Munich and then later expanding to Berlin, will offer a modern mobility concept under the brand-name DriveNow that will combines vehicles and service with simple, flexible usage. It emphasizes efficient premium vehicles and comprehensive service under a scheme where the vehicles may be hired and dropped off wherever the customer needs them. Sixt AG and the BMW Group will each hold a 50 percent stake in DriveNow with The BMW Group providing the vehicles and the technology within the cars, while Sixt AG will contribute premium services, car-hire know-how, IT systems and a comprehensive customer registration network.

The BMW Group will offer DriveNow under the new sub-trademark BMW i. Customers will be able to find available vehicles via the internet under www.drive-now.com, via a smartphone app or simply at the roadside. Vehicles can be used immediately without advance reservation or they may be booked in advance via internet or smartphone app. The system is “keyless”: a conventional car key is not necessary. DriveNow vehicles can be opened and closed with a chip on the driving license and activated by pressing the start button. Here is a video of how it works -




The DriveNow price model will be simple, transparent and all-inclusive. DriveNow is expected to spread internationally by 2020 and host over 1 million members.

Here is video from The AutoChannel of the DriveNow press conference -