BMWBlog has posted its interview with MINI Head Of Exterior Design Marcus Syring. When asked about his vision of the future of MINI design this is what Syring had to say:
Since ten years ago when we returned with the new MINI to Detroit, we had a sustainable growth, not only in numbers but also the number of models offered, seven bodystyle including the MINI Coupe coming later this year, MINI Roadster next year and followed by the Paceman. MINI is really brand, not like in the beginning people said MINI is one-trick pony, two separated lineups, the one of the hatch and Countryman.
I expect that we still have to listen to our friends, customers, what are their demands, expectations. They don’t give us the solution, but rather give us hints. Like they did before, “we now have a family, the MINI doesn’t fit anymore”, and the Countryman was born. Our goal is to always have the unique answer for the demands of our fans. Someone said, MINI, “you don’t have customers, you have fans”. This is somewhat of a burden, but at the same time it’s our duty.
