MINI Tops Customer Service Survey Bottoms Out In Dependability Study

MINI took top honors in J.D. Power's survey of customer satisfaction with dealer service beating out all other mass market brands. According to MotoringFile the rankings are based on dealer performance during the first three years of ownership, which typically represents the majority of the vehicle warranty period. Five measures are examined to determine overall customer satisfaction with dealer service (listed in order of importance): service quality; service initiation; service advisor; service facility; and vehicle pick-up.

Despite the stellar showing in the customer satisfaction survey MINI came in dead last in the 2011 J.D. Power and Associates' Vehicle Dependability Study with 221 problems per 100 vehicles. The industry average is 151 problems per 100 vehicles.