WHAT'S COMING UP?

Avenue of the Giants Weekend Run - Sat. March 23, 2024

Saturday will be a very full day of cruising from Novato up through the Avenue of the Giants and ending at Eel River Brewing in Fortuna. Sun...

"Meet The New Man In Town"

One.0.Five Marketing, an honors seminar consisting of 17 business students at Colorado State University (CSU) today is set to launch a campus-wide campaign
for MINI of Loveland. The class is being sponsored by MINI of Loveland in order to complete their marketing challenge - designing, implementing, and analyzing a marketing campaign to promote the new MINI Cooper Countryman and MINI of Loveland.

The class has contacted NorCal MINIs and we will be covering their progress and campaign. We also hope to have a few guest posts from the students.

Check out these marketing ideas from their latest press release,
. . . the students will be creating buzz for the campaign by plastering campus with posters and handing out free MINI Countryman inspired t-shirts to students on campus. The posters and t-shirts will prompt students to visit MeetTheNewManInTown.com, which will feature a countdown to the main event, “Meet The New Man in Town,” on November 7th and 8th. At the main event, students will get a chance to meet and interact with the new MINI Countryman on the CSU Plaza. In addition, students will be able to enter a Design Your Own MINI Contest for a chance to win more prizes.

In conjunction with the main event, One.0.Five Marketing will be running another event dubbed “Fuel Up with MINI,” which will consist of distributing coffee sleeves throughout the CSU community that feature different MINI Countryman attributes. The first 10 students to bring the coffee sleeves in to the MINI of Loveland dealership will receive a $10 gas card.