From now until the end of the semester in December, students in an honors seminar will design and launch a marketing campaign to gain hands-on experience. Their goal: To increase awareness of the Countryman vehicle model and Mini of Loveland. At CSU's Rockwell Hall on Thursday afternoon, the class (also known as the firm One.0.Five Marketing) presented research and campaign plans to Mini of Loveland co-owner Christina Dawkins and the dealership's marketing administrator, Marissa West.
[Source: reporterherald.com]
