According to the Miami Herald"[a] rolling exhibit of art-wrapped Mini Coopers will invade Miami this week, promoting businesses as it zips through town."
The campaign is the idea of Alejandra Leibovich, who is an artist known as "Aleloop". She has created "Looptropolis", a fantasy world filled with colorful cartoon characters that fit the proportions of the MINI. The campaign includes
"a fleet of art-wrapped Mini Coopers, 40 flash-mob performers and dozens of discounts."
It is all part of Art Basel taking place in downtown Miami.
