MINI Of Chicago's Mobile/Social Network Campaign

Kristina Stewart, in an article for vibes, discusses how she came across a MINI Cooper sitting by itself lit up on a display at the Lincoln Park Zoo. Above the QR code it promoted a Facebook Contest for a chance to win a "Behind The Scenes" tour of the zoo.  Stewart acknowledges that this campaign was on "the right track" but points out a number of problems, such as the QR Code didn't work.