MINI's Social Interactive Social Installation At The Brussels Motor Show

Fan the flame!!! Econsultancy says -

Outside the show, which runs from January 12-22th, a Mini Countryman has placed on a 15% slope, held in place via a thick rope.

A bunsen burner has been placed under the rope, which is connected to a live streaming app. Every 'Like' generated creates a burst of flame that chars the rope in real time.

If your 'Like' is the one that releases the car - you get to keep it.

In order to carry out your 'burn', you're directed to a seperate website called Fan the Flame, which displays a league table, live video stream and 'challenge zone'.

Contestants receive points for participating and for sharing a link to the contest with friends. They can then use these points to challenge people ahead of them and move up the queue.