Dozens of people have been killed so far as a high pressure system from Siberia holds much of Europe in its icy grip. The cold front has been named "Cooper" in Germany, after the Mini Cooper compact. The company's advertising agency having paid 299 euros to sponsor it.
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Saturday and Sunday overnight run to South Lake Tahoe. Enjoy the backroads, less traveled, and even more scenic than your usual run up the f...
MINI-sponsored Cooper Causing Death Across Europe
According to Spiegel Online International in an article categorized as a "Marketing Mishap":