Dozens of people have been killed so far as a high pressure system from Siberia holds much of Europe in its icy grip. The cold front has been named "Cooper" in Germany, after the Mini Cooper compact. The company's advertising agency having paid 299 euros to sponsor it.
Wednesday, February 1, 2012
MINI-sponsored Cooper Causing Death Across Europe
Spiegel Online International in an article categorized as a "Marketing Mishap":