Friday, July 6, 2012

Former Canadian MINI Ad Agency Auctions Off MINI For Charity

Advertising agency Taxi Canada recently lost the MINI account in Canada after representing MINI in Canada for the past ten years. Sympatico.ca reports that Taxi Canada is auctioning off a MINI Cooper for charity to mark the end of 10-year relationship with MINI.

The red 2008 Cooper is currently for sale on eBay at a starting bid of $10,000. If that price sounds ambitious, it's because Taxi is giving the money to homeless shelter Covenant House Toronto.

The MINI account has been awarded to New York-based advertising firm Anomaly, which opened its Toronto office this past April.

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