Advertising agency Taxi Canada recently lost the MINI account in Canada after representing MINI in Canada for the past ten years. Sympatico.ca reports that Taxi Canada is auctioning off a MINI Cooper for charity to mark the end of 10-year relationship with MINI.
The red 2008 Cooper is currently for sale on eBay at a starting bid of $10,000. If that price sounds ambitious, it's because Taxi is giving the money to homeless shelter Covenant House Toronto.
The MINI account has been awarded to New York-based advertising firm Anomaly, which opened its Toronto office this past April.