Tuesday, July 10, 2012

Rocketman Gets MINI A Green GOOD DESIGN Award

The Auto Channel announces that BMW Group concept cars – the BMW i8 Concept, BMW i3 Concept and MINI Rocketman Concept – have received the 2012 Green GOOD DESIGNTM Award for sustainable product design. These are the world’s oldest and most prestigious design prizes "aimed to increase public appreciation of contemporary design and the sustainability considerations that go with it."   The article exclaims:
The exterior appearance of the MINI Rocketman Concept picks up on the unmistakable design language of the classic MINI, while the concept’s overall form combines traditional values with innovative automotive design. The concept is a 3+1-seater with three doors and an exterior length of just over three metres. The MINI Rocketman Concept meets the demands of the mobile urban lifestyle of the future by exemplifying MINI brand values in their purest form. Clever functionality, smile-inducing agility, exceptional efficiency and irresistible design come together in an immensely attractive and ground-breaking small car concept for the premium segment – and retain an authentic MINI identity in the process.

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