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Davenport Run - Saturday July 13, 2024

Join the Norcal Minis club for an epic drive from San Jose through the scenic Santa Cruz Mountains! Enjoy stunning vistas and wine tasting a...

MINI Owners Not Trading Up To BMW So MINI May Go Big

Automotive News bases this surmise on a conversation with BMW Group chief designer Adrian van Hooydonk wherein he is quoted:

"We thought that young customers would buy a Mini and move up to BMW when they grew older," van Hooydonk said. "That hasn't happened, and therefore we needed the Countryman and the Paceman to open up the brand."

Down the road there could be even bigger Mini offshoots, he said. Asked about the viability of an SUV, he said: "It is something we should think about."