MINI USA had an absolutely awful January. Here is what BMW Group [via BMWBlog] had to say about MINI's January 2014 sales:
MINI Brand Sales
For January, MINI USA reports 2,543 automobiles, a decrease of 30.9 percent from the 3,682 sold in the same month a year ago. MINI USA is currently in transition from the current hardtop to the new model arriving in the second quarter.
MINI Pre-Owned Vehicles – Best January Ever
In January, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,881 automobiles, an increase of 22 percent from the 1,542 sold in January, 2013.
Table 1: Vehicle Sales BMW of North America, LLC, January 2014
January
2014January
2013% YTD Jan 2014 YTD Jan
2013% BMW brand 18,253 16,513 10.5 18,253 16,513 10.5 BMW passenger cars 12,418 10,044 23.6 12,418 10,044 23.6 BMW light trucks 5,835 6,469 -9.8 5,835 6,469 -9.8 MINI brand 2,543 3,682 -30.9 2,543 3,682 -30.9 TOTAL Group 20,796 20,195 3.0 20,796 20,195 3.0