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Davenport Run - Saturday July 13, 2024

Join the Norcal Minis club for an epic drive from San Jose through the scenic Santa Cruz Mountains! Enjoy stunning vistas and wine tasting a...

MINI USA's Bad January 2014

MINI USA had an absolutely awful January.  Here is what BMW Group [via BMWBlog] had to say about MINI's January 2014 sales: 


MINI Brand Sales 
For January, MINI USA reports 2,543 automobiles, a decrease of 30.9 percent from the 3,682 sold in the same month a year ago. MINI USA is currently in transition from the current hardtop to the new model arriving in the second quarter. 
MINI Pre-Owned Vehicles – Best January Ever 
In January, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,881 automobiles, an increase of 22 percent from the 1,542 sold in January, 2013.
  
Table 1: Vehicle Sales BMW of North America, LLC, January 2014
 January
2014
 January
2013
 % YTD Jan 2014 YTD Jan
2013
 %
BMW brand18,25316,51310.518,25316,51310.5
BMW passenger cars12,41810,04423.612,41810,04423.6
BMW light trucks5,8356,469-9.85,8356,469-9.8
MINI brand2,5433,682-30.92,5433,682-30.9
TOTAL Group20,79620,1953.020,79620,1953.0