Willow Glen Holiday Lights Cruise - Saturday, December 16, 2023

Join host and Club President Pat Lewis on December 16 for an evening cruise through the holiday lights of the Willow Glen neighborhood in Sa...

MINI Sales Dive In February 2014

Here are the official numbers.  Read 'em and weep.  Check out the MINI justification for the sorry stats at the end.

MINI Sales down 42.8% for February 2014, Down 37.3% for year over 2013

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MINI Brand Sales
For February, MINI USA reports 2,459 automobiles, a decrease of 42.8 percent from the 4,302 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are down 37.3 percent on volume of 5,002 compared to 7,984 in the first two months of 2013. MINI USA is currently in transition from the current hardtop to the new model arriving in the second quarter.

MINI Pre-Owned Vehicles
In February, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,875 automobiles, an increase of 18.4 percent from the 1,583 sold in February, 2013. Year-to-date, MINI sales in the U.S. are up 20.2 percent on volume of 3,756 compared to 3,125 in the first two months of 2013.

ED - Some context here. Between the lack of Hardtops on dealers lots due to the change over and the horrid weather we've had pretty much across the US these are not disturbing numbers.