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Anderson Valley, Ft. Bragg, Lake County, & Lake Berryessa Overnight Run - June 24-25, 2023

Cruising North of the SF Bay through wine & beer country, rocky Pacific coastline, redwood forests, inland lakes, & finishing in Dav...

MINI's Awful March 2014 Sales Figures

MINI had an absolutely awful March 2014 with sales down almost 40%, as the new models await delivery to showrooms!  Here are the numbers from BMW Group PressClub USA's press release:

MINI Brand SalesFor March, MINI USA reported 3,655 automobiles, a decrease of 39.8 percent from the 6,071 automobiles sold in the same month a year ago. Year to date, MINI USA reported a total of 8,657 automobiles, a decrease of 38.4 percent from the 14,055 automobiles sold in the first three months of 2013.

MINI Pre-Owned Vehicles – best month everIn March, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,220 automobiles, an increase of 29 percent from the 1,721 automobiles sold in March, 2013.  Year to date, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 5,976 automobiles, an increase of 23.3 percent from the 4,846 automobiles sold in the same three months of 2013.

  Table 1: Vehicle Sales BMW of North America, LLC, March 2014

March
2014
March
 2013
%
YTD Mar 2014
YTD Mar
 2013
%
BMW brand
32,107
27,078
18.6
72,377
64,902
11.5
BMW passenger cars
23,211
19,761
17.5
51,087
44,536
14.7
BMW light trucks

8,896
7,317
21.6

21,290
20,366
4.5

MINI brand
3,655
6,071
-39.8

8,657
14,055
-38.4

TOTAL Group
35,762
33,149
7.9

81,034
78,957
2.6