MINI Australia and Vizeum, in partnership with Vice, have created an innovative event series to launch the company's biggest model release in over ten years - the all-new MINI hatch.Here's the video:
Three events are being held around Australia where a dance floor, modelled on the centre LED instrument of the new hatch, will come to life based on the guests' movements.
MINI Australia Launches New MINI With Incredible Dance Floor
Campaign Brief reports:
