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MINI Australia Launches New MINI With Incredible Dance Floor

Campaign Brief reports:
MINI Australia and Vizeum, in partnership with Vice, have created an innovative event series to launch the company's biggest model release in over ten years - the all-new MINI hatch.

Three events are being held around Australia where a dance floor, modelled on the centre LED instrument of the new hatch, will come to life based on the guests' movements.
Here's the video:

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