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Davenport Run - Saturday July 13, 2024

Join the Norcal Minis club for an epic drive from San Jose through the scenic Santa Cruz Mountains! Enjoy stunning vistas and wine tasting a...

MINI Australia Launches New MINI With Incredible Dance Floor

Campaign Brief reports:
MINI Australia and Vizeum, in partnership with Vice, have created an innovative event series to launch the company's biggest model release in over ten years - the all-new MINI hatch.

Three events are being held around Australia where a dance floor, modelled on the centre LED instrument of the new hatch, will come to life based on the guests' movements.
Here's the video: