MINI Australia Launches New MINI With Incredible Dance Floor

Campaign Brief reports:

MINI Australia and Vizeum, in partnership with Vice, have created an innovative event series to launch the company's biggest model release in over ten years - the all-new MINI hatch.

Three events are being held around Australia where a dance floor, modelled on the centre LED instrument of the new hatch, will come to life based on the guests' movements.

Here's the video:

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NORCAL MINIS is Northern California's premier MINI club since 2003 for the promotion of the MINI brand and lifestyle. Our members are MINI Cooper enthusiasts.

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WHAT'S COMING UP?

Willow Glen Holiday Lights Cruise - Saturday, December 16, 2023

MINI Australia Launches New MINI With Incredible Dance Floor