The study, now in its 28th year, measures satisfaction with the sales experience among new-vehicle buyers and rejecters (those who shop a dealership and purchase elsewhere). The study measures buyer satisfaction based on four factors (in order of importance): working out the deal (17%); salesperson (13%); delivery process (11%); and facility (10%). Rejecter satisfaction is based on five factors (in order of importance): salesperson (21%); fairness of price (8%); experience negotiating (8%); variety of inventory (7%); and facility (7%). Overall sales satisfaction improves by 13 points (on a 1,000-point scale) year-over-year, to 686 from 673 in 2013.
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Hi Everyone, It's that time of year again. Our annual meeting will be held on September 17, 2017 at Miner's Leap Winery. Meetin...
MINI Dominates JD Power Dealer Satisfaction Ratings
Posted by NorCal MINIs