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Christmas 2021 Holiday Event and Walt Disney Museum - Saturday December 11, 2021

 This is a PAID member run only! Your hosts for this event: Gordon and Alison Lee HAPPY HOLIDAYS TO EVERYONE!  Meet up location - Option 1 M...

MINI Of The Future

AutoExpress met with MINI boss Jochen Goller to discuss all things MINI past, present and future. In an enlightening interview one of Goller's surprising comments was:
“In terms of models, at the moment we have a portfolio of around seven. I feel that a range of something between five and seven cars is probably the right amount.”

However, Goller hinted that future MINIs will have less chance of overlapping in terms of size. “What we will do is more strongly differentiate the characters of the products,” he said. “Because when you look today, they are actually close both size and purpose-wise – and in terms of target groups, they are also similar. We’re fishing in a rather small pond with our customers.