Mariella Kapsaskis will assume the role of MINI Communications Manager effective May 1, 2015.
With ten years in the communications industry, Mariella's experience spans a variety of sectors from technology to fashion, luxury and automotive. Most recently at Mercedes-Benz, Mariella was part of the Corporate Communications team responsible for maintaining a positive image of the brand, products, and company in the U.S. market. Prior to Mercedes-Benz, Mariella was with Lands' End as the Public Relations Manager of the New York showroom. She has also been on the agency side including working with Waggener Edstrom Worldwide, where she led communications support for clients such as Amazon, Microsoft and Toshiba. In addition to her PR background, Mariella holds an M.S. in broadcast journalism and has spent time at the Cox Broadcasting Bureau in Washington, D.C., and WNBC-TV in New York.
In her new role Mariella will be media spokesperson for MINI and will work closely with the entire MINI team to develop the strategy and execution to inform, excite and interpret the MINI brand to key stakeholders. . . .
