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Wine Country/Napa - Fire Benefit Run

      DATE:   Sunday February 11, 2018 MEETING/DEPARTURE TIME:   8:30am/9:00am Starbucks 966 Admiral Callaghan Ln, Vallejo, CA 94...

Autoblog's Look At The New MINI JCW

With the video below and dozens of photos Autoblog reviews the new MINI JCW and decides:
My question is, does the JCW audience want a micro-Bimmer? Mini seems to think so. As I said at the outset, the company seems to be making a play for a broader audience by softening experiential edges, but amping up the cartoon-like proportions and doubling down on a riotous interior design. You'll make up your own mind as to the success of the triple-gawp front-end design, and the harangue of surfacing, shapes, colors, and doodads that compose the cockpit.

I already miss the old JCW. For me it was a truer execution of the Ultimate Modern Mini concept. It was fun like a rollercoaster with a broken seatbelt at a craggy old amusement park. The new one is an OSHA-approved new ride at Epcot. Less of a hot hatch, more of a performance car. Such is the way of the auto world, I suppose.


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