MINI has teamed up with Channel Islands Surfboards, the most acclaimed and premium surfboard manufacturer in the world, to develop a surfboard which “surfs like a MINI”.
The board, called “THE MINI” reflects MINI’s best attributes and has been shaped from scratch to cut through waves at speed with its short and sporty design.
The development and design team included Christopher Weil, Head of Exterior Design at MINI, and US Open surfing Champion Kalani Robb. “To create this feeling of agility and speed, we’ve developed a board with a little extra tail volume. The board’s wider outline and low rocker really make it fly” explains Robb.
True to the nature of the MINI brand, surfers can customise their surfboard by choosing from almost any combination of stylish colours and schemes; from Chili Red to black rally stripes.
To celebrate the launch of “THE MINI” surfboard, MINI UK is partnering with British surf school Croyde Surf Academy. Based in North Devon the surf school teaches children and adults of all ages how to surf out of its trademark big blue bus looking over Croyde Bay.
Croyde Surf Academy head coach, Carlo Fusie-Ferrero said: “I absolutely loved it, best board I’ve surfed for a while!”
“THE MINI” is available now from selected outlets and the Channel Islands online shop with prices starting at £580.
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Official Press Release on "THE MINI" Surfboard
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Posted by NorCal MINIs