Why will both current and interested non-club members want to join you here?
(e.g., awards for food, creative drinks, stunning views, or activities like mini-golf)
You may be able to find some of this info from the location's website, award announcements, or news stories about the location, business, or brand.
How will you get folks excited about joining you?
How often will you post pics and comments about your 3rd Thursday on the NCM Club Facebook group?
How will you spread the word to MINI lovers who are not NCM Club members (posts on other MINI groups, email other MINI groups, etc.)?