Good Riddance To Mr. Goodwrench?

Written By NorCal MINIs
GM is dropping Mr. Goodwrench. He will be replaced by "Chevrolet Certified Service, Cadillac Certified Service, Buick Certified Service and GMC Certified Service" to, in GM's words ". . . clean up brand clutter."

Could someone please explain how dropping one moniker and replacing it with four new ones cleans up "brand clutter?"

[Source: autoweek]
NorCal MINIs
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