MINI Five Star Service

The Auto Channel reports that:

BMW and MINI dealerships have launched a brand new customer service system that allows every customer to rate their experience on a five star scale and to write specific comments. The system, which is believed to be the most transparent and comprehensive in the industry, has just gone live, and sees customer comments and star ratings posted on the dealer’s website.

According to BMW, for a dealer to score five stars, they have to achieve a rating between 95 and 100 per cent satisfaction, while at the other end of the scale one star is rated below 20 per cent.