BMW Advertising With Persistence Of Vision

A movie advertisement by BMW in Germany uses flash projection technology that leaves a lasting persistence of vision impression of the BMW logo in the viewers' minds. Flash projection technology reproduces the effect of looking at a bright light and then closing one's eyes.

The ad features a motorbike racer discussing why he races – to follow his dream - and then asks people to close their eyes following a flash of light. The viewers are left with the impression of the BMW logo.

The video below discusses the making of the ad:




[Source: via vanksen]