"Cram It In The Boot" Ad Agency To Get The Boot?

BMW of North America has launched a comprehensive review of its U.S. advertising and is seeking a firm or two for national brand creative, regional and dealer creative work, and multicultural marketing. The review is to be completed this fall. The current BMW brand ad agencies will have to compete with newcomers for the business and will get the chance to again pitch their agencies for future work.

[Source: Automotive News]