An Interview With New MINI Head Of Design Anders Warming

BMWBlog interviewed the new head of design at MINI - Anders Warming. Be sure to read the entire interview. Warming's vision for MINI:

MINI will remain a very authentic brand. Authenticity is for me the main issue: lightweight, more efficient and narrow tires. All these messages make it absolutely desirable, small, compact, intelligent, and it has a look that is cheeky.

To me, that’s how the brand has to be.