Jalopnik Says Countryman JCW Proof MINI Has Lost Its Way

According to Travis Okulski, writing for Jalopnik, questions whether the upcoming MINI Cooper Countryman JCW All4 is evidence that MINI has lost its way:
It's not all bad. We like little all-wheel drive hot hatches around here, so perhaps this will be a nice alternative to the VW GTI. It also puts a more direct link to the Mini WRC program on the roads, which we're not against either.

But the John Cooper Works name is all about performance. Much like how BMW is diluting the M brand with random editions, Mini is diluting the John Cooper Works name. And guess what? BMW owns Mini.

It seems that even Mini knows this. Here's what they about the car:

Up to five seats introduce the famed handling characteristics and looks of John Cooper Works models to additional target groups in another new segment.
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