London Billboard Gets Personal With MINI Drivers

Written By NorCal MINIs
As part of the "Not Normal" Campaign MINI UK, according to psfk has set up a billboard in London that provides MINI drivers with personalized messages. The billboards are triggered by "MINI spotters" with iPads who program the billboard.



[Source: MINIUnitedKingdom @ YouTube]
NorCal MINIs
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