Targeting Advertising Coming To Your Dashboard?

In an article at Gas2 Andrew Meggidson asserts it is only a matter of time before targeted adviertising makes it directly to your car's dashboard.  He wonders, would you would pay a premium for ad-free driving?
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Jono Eales' Track Day At Goodwood With A MINI JCW GP

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Maximizing The Resale Value Of A MINI Roadster JCW