UK MINI Billboard Banned For Encouraging Dangerous Driving
The United Kingdom's Advertising Standards Authority (ASA) has banned this MINI billboard along the country's A532 road. Accordng to MarketingWeek the ASA stated it banned the advertisement because:
. . . the large number of lines in different colours would give those who saw the ad the impression of a fast-moving vehicle - an impression exaggerated by the wide format of the poster.
The regulator also said the use of the word “fun” in conjunction with the imagery of a vehicle moving at “excessive speed” in a built-up environment was likely to encourage dangerous driving and ruled the ad was “irresponsible”