MINI's Awful March 2014 Sales Figures

MINI had an absolutely awful March 2014 with sales down almost 40%, as the new models await delivery to showrooms!  Here are the numbers from BMW Group PressClub USA's press release:

MINI Brand SalesFor March, MINI USA reported 3,655 automobiles, a decrease of 39.8 percent from the 6,071 automobiles sold in the same month a year ago. Year to date, MINI USA reported a total of 8,657 automobiles, a decrease of 38.4 percent from the 14,055 automobiles sold in the first three months of 2013.

MINI Pre-Owned Vehicles – best month everIn March, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,220 automobiles, an increase of 29 percent from the 1,721 automobiles sold in March, 2013.  Year to date, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 5,976 automobiles, an increase of 23.3 percent from the 4,846 automobiles sold in the same three months of 2013.

  Table 1: Vehicle Sales BMW of North America, LLC, March 2014

	March 2014	March  2013	%	YTD Mar 2014	YTD Mar  2013	%
BMW brand	32,107	27,078	18.6	72,377	64,902	11.5
BMW passenger cars	23,211	19,761	17.5	51,087	44,536	14.7
BMW light trucks	8,896	7,317	21.6	21,290	20,366	4.5
MINI brand	3,655	6,071	-39.8	8,657	14,055	-38.4
TOTAL Group	35,762	33,149	7.9	81,034	78,957	2.6