MINI USA Debriefs MINI Takes The States 2014
Now that the 2014 version of MTTS is over BMW Group PressClub USA carries a press release that recounts the event that includes this remark:
Throughout the 14-day adventure, MINI owners were treated to “surprise & delight” pit stops, as well as “rise & shine” morning events and evening gatherings. In typical MINI fashion, most of the group took the roads less traveled for the cross-country trek, including America’s Loneliest Highway in Nevada and the Million Dollar Highway in Colorado. A small group of MINI USA team members and owners even crossed the border into Canada to meet up with MINI Invasion participants rallying in Canada.
From a high-flying kickoff by Tony Hawk in San Francisco to a Canadian Invasion in Buffalo and a Boston Tea Party in Massachusetts, the road trip allowed for MINI owners to build relationships with their community and almost the entire MINI USA organization.