MINI USA New Car Sales Continue Downward Trend In August 2014
BMW Group U.S. in this BMW Group PressClub USA press release reveals the sorry numbers for MINI in the following chart. While new MINI sales are tanking, pre-owned sales are robust:
MINI Brand Sales
For August, MINI USA reports 5,006 automobiles, a decrease of 16.9 percent from the 6,023 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 34,969 automobiles, a decrease of 21.1 percent from the 44,329 automobiles sold in the first eight months of 2013.
MINI Pre-Owned Vehicles – Best Month Ever
In August, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 2,561 automobiles, an increase of 17.4 percent from the 2,182 sold in August, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 17,015 automobiles, an increase of 17.5 percent from the 14,480 automobiles sold in the first eight months of 2013.
Table 1: Vehicle Sales BMW of North America, LLC, August 2014
August
2014
|
August
2013
|
%
|
YTD August 2014
|
YTD August
2013
|
%
| |
BMW brand
|
27,214
|
24,523
|
11.0
|
211,005
|
188,997
|
11.6
|
BMW passenger cars
|
21,321
|
19,483
|
9.4
|
153,350
|
140,477
|
9.2
|
BMW light trucks
|
5,893
|
5,040
|
16.9
|
57,655
|
48,520
|
18.8
|
MINI brand
|
5,006
|
6,023
|
-16.9
|
34,969
|
44,329
|
-21.1
|
TOTAL Group
|
32,220
|
30,546
|
5.5
|
245,974
|
233,326
|
5.4
|