Thursday, November 26, 2015

Happy Thanksgiving From NORCAL MINIS

Benjamin Franklin's Letter to His Daughter (excerpt)

"For my own part I wish the Bald Eagle had not been chosen the Representative of our Country. He is a Bird of bad moral Character. He does not get his Living honestly. You may have seen him perched on some dead Tree near the River, where, too lazy to fish for himself, he watches the Labour of the Fishing Hawk; and when that diligent Bird has at length taken a Fish, and is bearing it to his Nest for the Support of his Mate and young Ones, the Bald Eagle pursues him and takes it from him.

"With all this Injustice, he is never in good Case but like those among Men who live by Sharping & Robbing he is generally poor and often very lousy. Besides he is a rank Coward: The little King Bird not bigger than a Sparrow attacks him boldly and drives him out of the District. He is therefore by no means a proper Emblem for the brave and honest Cincinnati of America who have driven all the King birds from our Country...

"I am on this account not displeased that the Figure is not known as a Bald Eagle, but looks more like a Turkey. For the Truth the Turkey is in Comparison a much more respectable Bird, and withal a true original Native of America... He is besides, though a little vain & silly, a Bird of Courage, and would not hesitate to attack a Grenadier of the British Guards who should presume to invade his Farm Yard with a red Coat on."

"Take A Moment"

Wednesday, November 25, 2015

Stay Open!

With the advent of the 2016 MINI Convertible MINI has launched the "Stay Open" Campaign. Here is the Official Press Release via MotoringFile:
Official Release: The global marketing campaign “Stay Open” is about to get underway in time for the start of communications for the new MINI Convertible. The campaign will accompany the new MINI Convertible up to market launch and beyond in three campaign phases that follow on from one other.

The “Stay Open” tagline for the new MINI Convertible is as multi-faceted as its target audience and pays tribute to the “Always Open” campaign of its predecessor. On a rational level, it highlights new product features that enable the new MINI Convertible to drive with the top down for even longer. From an emotional perspective, it reflects the free spirit of the target group – always cosmopolitan and open-minded. Its life-affirming optimism is a consistent theme throughout all elements of the campaign.

The print campaign takes this feeling and stages the new MINI Convertible in open spaces full of bright, vibrant colours. The feel of open-top driving is conveyed with lots of blue sky.

The central element of the campaign will be an online film that goes far beyond the scope of regular TV commercials. The short cinematic film directed by Oscar-winner Joachim Back will be revealed in stages – initially previewed with a teaser and landing page to kick off the campaign. The film will be revealed in its entirety to coincide with the market launch of the new MINI Convertible.

The participating agencies were WCRS, London; KKLD, Berlin; and AKQA, London.

Serviceplan Campaign X will be responsible for adapting the international campaign for the German market. The German campaign for the new MINI Convertible will get underway in mid-February 2016 in time for the market launch on 5 March 2016.

"Be Well Groomed - Not Over Preened"

Gaining Some "Traction"

Tuesday, November 24, 2015

MINI Holiday Gift Swap

What is now an annual holiday tradition for MINI owners in the US, the MINI USA Gift Swap is back!

In case you haven’t participated before, here’s how it works:

1. Sign up to get matched with a fellow MINI Owner.
2. Send them a gift any Motorer would love.
3. Receive a gift of your own.

MINI USA sends out gifts to random participants, as well.

So unless you are Nigel and say “Bah!” to things Christmas-like, head to MINI USA and Sign up.
- The Daily Toggle

Taking The Upcoming MINI JCW Convertible For A "Spin" At Nurburgring

Spy photos posted at autoevolution show an "oops" moment while testing the new MINI Cabrio JCW on the track at Nurburgring.

Are Driving Shoes A Difference Maker?

Oppositelock examines this question and reviews a variety of driving shoes.

Monday, November 23, 2015

Classic MINI Cooper With 465HP Turbo Hayabusa Power Plant

Highlighted at Speed Society.

MINI Recalling 86,000 2002-2005 MINI Cooper And Cooper S Models reports, in part:
. . . The recall affects MINI Cooper and Cooper S models built between 2002 and 2005. In the recall documents, MINI says that the power steering can fail because of “manufacturing or other” issues. In the event of a failure, manual steering would remain, but greater effort would be required to steer the car.

The National Highway Traffic Safety Administration (NHTSA) began investigating the problem in 2010 after receiving hundreds of complaints, including a few minor crashes and three fires caused by melted wires.

BMW first attempted to address the issues through its warranty program, by offering extended steering warranties, Last month the NHTSA demanded a recall. BMW agreed despite asserting that the problem wasn't an unreasonable safety risk. Dealers will replace power steering parts as needed starting in December. . . .