Daimler and BMW Plan A 7% Share Swap

Automotive News reports that Daimler and BMW plan to swap 7% of their stock. According to the article, Der Spiegel, the German newspaper, said Daimler and BMW will shortly announce details of a proposed cooperation for purchasing components. Joint purchasing is expected to save the two companies several hundred millions of euros in the short-term and billions in the mid-term.

Sounds like two struggling companies trying to find their way in a terrible global economy. But think of the possibilities, such as a DaMW 7-series SLK, or a BMler Baby Benz.