NY Times Examines The MINI-E Program

The New York Times analyzes the program, describes how it has built brand loyalty for MINI, and discusses its biggest complaint - limited range of the MINI-E in cold weather.

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NORCAL MINIS is Northern California's premier MINI club since 2003 for the promotion of the MINI brand and lifestyle. Our members are MINI Cooper enthusiasts.

NorCal MINI's club officers and directors are volunteers who dedicate their own time, knowledge and skills to making a difference in the MINI community.

We have fund raisers for charitable causes meaningful to our members while having fun in our Minis. 100% of any donations made go to the charities.

Annual dues are used for the support of Club operations such as reservations, administrative supplies or charity.

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All Members receive:

* Official Membership card. This personalized card may be used at a club run or participating vendor

* Signature orange lanyard & name tag

* NORCAL MINIS stickers & car decal (white only)

* Access to exclusive vendor/supplier network

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JOIN IN THE FUN (MINI not required to be a member.)

Create your MotorSportReg Account and Join Today! Use the NorCal MINIs Membership link below:

NorCal MINIs Membership

Instructions for joining MotorSportReg and joining NorCal MINIs can be found in the following document: Instructions

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--- MEMBERSHIP DUES ---

NORCAL MINIS is open to all and ownership of any MINI model car is encouraged, but not required.

Payment of annual dues is a prerequisite to membership. Membership begins on date dues are received by the club Treasurer and expire on December 31st of the same year.

New members are $35

Renewals are $25, during open enrollment period only otherwise the cost is $35

Members must be at least 18 years of age with legal rights to sign any event disclaimers. One spouse or significant other, per paid membership is considered a member with all the rights and privileges of Club membership.

A MotorSportReg & Facebook account is needed to stay in contact with our club.

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NY Times Examines The MINI-E Program